I’ve been reading with great pleasure Dan Ariely’s, “The Upside of Irrationality”, and found the following insight very useful (paraphrased):
When it comes to a human embracing an idea, project, really anything, personal stake is important. (We knew that.) BUT, the amount of effort it takes to make someone feel pride of ownership of that thing is extremely small. Dan tested this idea in experiments, and it turns out that even when no creative input is possible, like assembling an Ikea table, I still will create a measurable pride of ownership.
How do we apply this to human capital analytics?
People do need to accept the new insight. So, I challenge you – who’s idea is it? Your idea? Or, do you create an environment where the consumer of your insight feels they have created the idea themselves? How have you done it?