My idea is definitely better than your idea…

I’ve been reading with great pleasure Dan Ariely’s, “The Upside of Irrationality”, and found the following insight very useful (paraphrased):

When it comes to a human embracing an idea, project, really anything, personal stake is important. (We knew that.) BUT, the amount of effort it takes to make someone feel pride of ownership of that thing is extremely small.   Dan tested this idea in experiments, and it turns out that even when no creative input is possible, like assembling an Ikea table, I still will create a measurable pride of ownership.

How do we apply this to human capital analytics?

People do need to accept the new insight. So, I challenge you – who’s idea is it? Your idea? Or, do you create an environment where the consumer of your insight feels they have created the idea themselves? How have you done it?


Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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2 comments on “My idea is definitely better than your idea…
  1. Michael says:

    Food companies use this too. They try to make the consumers feel they made it, even when the assembly might be very basic. That’s how some companies still manage to get people to consume food with questionable health benefits and sometimes even low standards as far as taste.

    As far as the work environment, I’ve been happiest at jobs where I know I’ve been able to help people. My current position allows this, but a prior position had me as just one piece of the puzzle.

  2. measuringtalent says:

    Y, the “add an egg” story from the 50s to cake mix is one of my favorites.

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Talent metrics and human capital analytics galore.                                                                        

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