Employee Engagement As Brand Building Project

A sister company, Interbrand, has just released some new research and a holding a webinar on June 7 on an interesting look at employee engagement as a brand exercise flowing Internal Brand Management into Customer Experience, Loyalty, to Financials.  The work is influenced by the Service-Profit Chain, which is embraced across Omnicom (where I work and where Interbrand also rolls up) like this:

We’re all looking for ways to link engagement work directly to the business operation. I liked the tie in of external brand to internal brand – this is not frequently used in HR engagement work, and I think we should consider thinking along these lines more…

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Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, HR.com and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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50% of Jeremy

Talent metrics and human capital analytics galore.                                                                        

Upcoming Presentations
Cornell ILR, Metrics that Matter: How HR Analytics Impact the Bottom Line, June 3-4, 2014 or November 13-14, New York, NY

HBR Webinar (Recording) - Competing on Talent Analytics November, 2011

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