My Perspective to Mashable’s Post: HOW TO: Land Your Dream Job Using Google AdWords

Mashable posted a story about someone who landed an advertising job by buying keywords of the names of their prospective bosses.  At the risk of unleashing the wrath of Mashable fans, I’d like to illustrate why Mashable’sadvice that lots of people should throw Ad Words on their potential bosses name on Google is not a high-success strategy for most people.  First, here’s the ppt deck from the Mashable piece:

Done watching? Cool. Here’s why this is bad advice unless you happen to work in very specialized industries (advertising, PR, social media jobs are the least terrible industries for this strategy, but my gut would tell me only slightly less terrible than other industries).

Reason #1: The coincidence of a particular hiring manager googling themselves when you are looking for a job is exceedingly low (Now, quite possibly Creative Directors are a bit more interested in their own online presence, but I know a lot of CDs – they are working or playing, not glaming).

Reason #2: Because a few people had success in a particular technique, it does not follow that everyone should do it. There are loads of stories of how people got their jobs. Many of them are creepy. Some have involved felony charges.  Alex Bogusky from Crispin Porter & Bogusky has a “TV-MA” rated web show with great stories including cryptic hand written notes unsigned by an Art Director, and an Israeli team that kidnapped Alex’s Facebook fan page (Alex doesn’t have a fan page btw, it’s a funny story). Put on your headphones or turn down your volume if you’re in an office, colorful language within the first 5 seconds.

They are very funny stories, but please, don’t do these things in real life.

Here’s what does work (and oddly enough, is what the Crispin video does really cover):

  • Be true to who you are, what you love, and be original – no matter what kind of job you are looking to land.
  • Gimmicks are not necessary – original thinking and self-knowledge is.
  • Want to update something? Start with your LinkedIn page. Will a recruiter or manager admit they looked you up? Usually not. But they probably did. And yours could probably use a tune up.

Good luck job hunters. I’m rooting for you.  Anyone that wants to post their original ideas on how their job search worked for them – please do!


Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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2 comments on “My Perspective to Mashable’s Post: HOW TO: Land Your Dream Job Using Google AdWords
  1. Ryan Leary says:

    Well said. Maybe a little vulgar here but if you are without a job, drop the cute antics and stop spending 23 hours a day on social media.

    Instead, pick up the darn phone and call a hiring manager.

    Don’t know how? It’s simple:

    1. Get on LinkedIn
    2. Search the company and the titles you want to chase after.
    3. Add the word manager to your search
    4. Goto Google and search the specific location of the managers building.
    5. Call and ask for him or her.

    Yes it is that simple.

    “But I won’t get him on the phone”

    Answer: Leave a message and follow up.

    • measuringtalent says:

      Thanks Ryan – good advice. Esp about the phone. If candidates only knew how recruiters used the phone to get a hold of someone 🙂

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