There is a new article in the Journal Science that has analyzed 50,000 cell phone users’ data (in Europe) to conclude that our location at any point in time is predictable 93% of the time- including heavy business travelers. Even the outlying data was greater than 70% predictable…
There’s a company I’ve been following for a few years that’s done a lot of advanced work in cell phone data analytics that I really like called Sense Networks. It was a top 10 interactive product from the New York Times and has this mission for one of its products:
“Macrosense is a platform for analyzing large amounts of mobile location data in real-time to drive relevant recommendation, personalization and discovery.”
Hey Orwell, move that big brother over… big sister is coming to town, and some of it is pretty interesting.