The Rise of Social Spam

I received my second piece of spam from LinkedIn today and dissected the features of new spamming practices on social networks. How can I tell it’s social spam?

  1. I don’t know Gina.
  2. Gina has a whole 5 connections and is the member of 1 group. This is very likely a fake account.
  3. Gina has no reason to think I care about social media (my profile isn’t geared to social media particularly).
  4. There is only 1 actionable item, clicking on the web site.  (Check out the site, it’s a good spam venue.)
  5. I checked out the name placed on the “forward”  – also a fake account.
  6. There is no webinar link or presentation.


And who really would buy this line? . “Yes, you can forward this to a few people, howver, please do not blast it to your whole network” If I were their social spam editor, I would have told them this was overkill.

There is an entry for Social Spam on Wikipedia. I just slightly modified it (mostly for lack of time to be thorough).


Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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Talent metrics and human capital analytics galore.                                                                        

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Cornell ILR, Metrics that Matter: How HR Analytics Impact the Bottom Line, June 3-4, 2014 or November 13-14, New York, NY

HBR Webinar (Recording) - Competing on Talent Analytics November, 2011

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