The Secret to Higher Income? Try Snorkeling

The “fun” article in WSJ sports today was a survey of household income of recreational athletes, and it turns out that Snorkelers make more money on average than other atheletes do (in their professional lives, not as earned income on their sport). Off-road triatheletes did the worst.

So, of course, we should all become snorkelers, regarless if we enjoy the sport or not, because we’ll increase our incomes. It just happens, right? Magically? Something about breathing in pure oxygen makes your brain smarter? No?

If you’re ever in need to explain the difference between correlation and causation, use the article. It’s a fun way to show human’s ability to trump logic with a good story.

(BTW, the survey came from the sports retailing association. Anyone know what the most expensive equipment to buy is for a recreational sport? Maybe large oxygen tanks and rubber suits that keep you from dying in a recreational sport? I’m blanking on what sport it is that uses all that expensive equipment… you must need to have some discrentionary spend to afford that stuff huh…)


Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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One comment on “The Secret to Higher Income? Try Snorkeling
  1. measuringtalent says:

    My friend Bertrand has correctly pointed out that I confused scuba diving with snorkeling, which tells you how much I’ve engaged in either sport. So, I’ll retract the evil empire portion of my post…

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Talent metrics and human capital analytics galore.                                                                        

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