Adotas just posted this article about a “creepy” FaceBook ad using information a FaceBook profile. The article was about hypertargeting. To protect the innocent, they changed the ad picture into a clown. That skews our responses to the creepy factor.
To me, the clown makes the ad 100% creepier. Compare the three sample ads. First one… creepy. Second one… less creepy. Third one, just cuddly. Is the hypertarget just as creepy with the puppy?