Why is this Facebook Ad Creepy?

Adotas just posted this article about a “creepy” FaceBook ad using information a FaceBook profile.   The article was about hypertargeting. To protect the innocent, they changed the ad picture into a clown. That skews our responses to the creepy factor.

To me, the clown makes the ad 100% creepier. Compare the three sample ads. First one… creepy. Second one… less creepy. Third one, just cuddly. Is the hypertarget just as creepy with the puppy?

Creepy? Not too Creepy? Cuddly?



Jeremy Shapiro is an executive in HR at a leading financial services firm, working on talent analytics. Formerly a Senior Vice President of the Hodes iQ Talent Management Suite at Bernard Hodes Group and is a co-author of the HR metrics book Ultimate Performance. Jeremy has coached hundreds of companies in recruiting and HR technology solutions across industries and sizes. Jeremy is a frequent speaker and author on HR technology topics and HR Business Intelligence topics, such as SHRM, IHRIM, the Human Capital Institute, HR.com and more. He is a frequent contributor to articles and whitepapers on HR Business Intelligence. Jeremy holds a Masters of Science in Information Systems from NYU and a B.A in Economics from Rutgers University. Specific topics of research include HR metrics, talent management technology, and next generation recruiting technologies.

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One comment on “Why is this Facebook Ad Creepy?
  1. Ha. Fair enough. Though I think I would pick Cary Grant as less creepy, I know some reporters who look like that dog.

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50% of Jeremy

Talent metrics and human capital analytics galore.                                                                        

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Cornell ILR, Metrics that Matter: How HR Analytics Impact the Bottom Line, June 3-4, 2014 or November 13-14, New York, NY

HBR Webinar (Recording) - Competing on Talent Analytics November, 2011

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