I was listening to an obit on Walter Cronkite when one of the speakers said something interesting, paraphrasing, “In TV news today, the focus is on information we all want to know. That wasn’t what Walter did. He focused on what we NEEDed to know.”
How does that impact business use of metrics? We are too adept at taking in information that we want to know about, things that we think are critical to success, but we may be missing critical metrics that actually matter, but we’re not looking at them – either because we don’t think they matter right now, or we don’t want them to matter. Even operational metrics need to be acted upon be a human, and if the human don’t bite, something important may get missed.
So, in honor of Mr. Cronkite, I’m going to ask myself the question today: Do I want to know it, or do I NEED to know it?
Thanks Walter, you’re still changing American lives.